JOURNAL
In Good Company
Words By Jay Aquino
August 7, 2026
At a certain point in a man’s life, the promise of more begins to lose its appeal. Experience reveals that excess is not the same as abundance and that a life of substance is often shaped by the confidence to choose well. Through success, family, age or travel, fulfilment comes from becoming more selective about what deserves one’s time, attention and place in life. At a certain point in a man’s life, the promise of more begins to lose its appeal. Experience reveals that excess is not the same as abundance and that a life of substance is often shaped by the confidence to choose well. Through success, family, age or travel, fulfilment comes from becoming more selective about what deserves one’s time, attention and place in life.
The collection brings this perspective to life through clothing that is understated, versatile and thoughtfully made. Each piece has been designed to complement an established wardrobe, offering purpose without unnecessary complication.
Tropical weaves introduce lightness and breathability, with selected fabrics sourced from distinguished Italian mills including Reda, Angelico and Zignone. Shirts remain relaxed yet considered, while fine-gauge knitwear brings softness, texture and versatility through lightweight polos, crew necks and short-sleeve styles. A subtle palette and tactile fabrics allow each piece to sit naturally alongside the clothing a man already owns.
The true measure of a garment is revealed only after it leaves the fitting room and becomes part of daily life. A jacket proves its value when it can be worn naturally acrossdifferent occasionsand with much of the wardrobe already in place. Trousers become dependable when theyremaincomfortable,retaintheir shape and carry a man from a morning meeting through to dinner. A knit earns its place when it becomes the piecereached forinstinctively as the temperature changes.
It is through repeated wear that a garment becomes either essential or forgotten. Anthony Squires understands that clothing gains meaning through the meetings, journeys, dinners and everyday moments in which it is worn. The strongest pieces become more familiar with time, adapting to the rhythms of a man’s life and remaining relevant beyond a single season.
This is the central idea behind In Good Company. Spring ’26 offers foundations designed to gain meaning through wear, familiarity and experience. In a culture driven by novelty, dressing well becomes an expression of confidence, clarity, and knowing what deserves a place in one’s life.
Journal
At a certain point in a man’s life, the promise of more begins to lose its appeal
Read more
The Modern Grooms Guide To Wedding Dressing
Before the groom says “I do”, there is one important thing he has to say yes to first: what he is going to wear on the big day.
Read more
Shot in Paris for its vibrance, culture, and legacy as a home of fashion.
Read more
Florence has always been a city where artistry, history, and modernity moved in harmony.
Read more
Styling consult
Elevate your look with expert styling, crafted to enhance your unique sense of style.
Alterations
Achieve a flawless fit with precision alterations, tailored to your personal silhouette.
Made to measure
Personalised tailoring, where every detail is crafted to your specifications.